Ask yourself this question again:
Why am I building a network marketing business?
I mean, seriously consider the whole purpose of why you are in network marketing and why you do what you do on a daily basis in your business.
Some people put way too much emphasis on finding your ‘Why’ and analyzing this concept to death.
Your ‘why’ is very important, but many times we just go to the emotional reasons of why we are in this business and forget about the logical applications the ‘why’ factor plays in to.
Let me give you an example of what I mean:
Your ‘why’ could be to retire your spouse from their current full time job so they never have to work again in corporate America.
That’s great, but that needs to be broken down into more concrete terms in order to truly help you reach that desired outcome.
In fact, many people have a big ‘why’, but their only concrete plans are to just keep doing what their upline or sponsor is doing and hope someday they will reach their goal. That kind of thought is so far from true business sense that it is almost funny.
You need a definite plan that works for you that is based on sound business principles (not excitement or hope):
For instance, you would need to put pen to paper and figure out exactly how much money you would need on an ongoing basis to be able to retire your spouse (or even yourself) from their current position. You would also need to determine what would need to happen in your network marketing organization to bring in that kind of monthly income.
To further break that down, you would need to investigate your current daily activities and results of each activity to determine a timeline of what you have done up to this point and how long it has taken you to get here, and what kind of income are you earning right this minute.
Then, you would need to calculate your past results vs. the results you need to accomplish this objective and set a realistic timeframe for a goal to be reached. After this is done, you will determine the hours you will need to put in and the actual methods you will use to reach your goal.
Then, you begin your plan and track every activity to ensure each result is what it needs to be to move your business forward in the timeline of your goals.
Now, all that may sound like a lot, but real business owners and professionals do this everyday to reach their objectives using smart business sense.
So, back to the main point of discussion here, “Why do we build a network marketing business?”
Well, instead of getting all caught up in the whole world of network marketing and what it is and what it does and everyone’s loyalty to the industry; let’s get real honest and say why we do what we do.
Most people build an MLM or network marketing business because of the money it provides or the promise of the money it can provide.
To retire from corporate America needs a certain amount of money. To put your kids through college takes a certain amount of money. To live a life of luxury or to travel the world takes a certain amount of money.
I know that helping people is a big part of the business, and it should be; but don’t make the mistake of falling into the ‘help’ trap. I mean, if our primary objective is to help people, we would be involved in a volunteer organization or charity outside of mlm right now. Helping others is so important in life, but in network marketing, if you aren’t getting consistent results yourself, how can you honestly help others in that area?
Again, YOU must lead from the front and get great results yourself before you can expect to build a team of successful networkers. Getting yourself into profit mode before you start trying to direct others will help you understand what it will take.
If you can’t get ahead yourself in a short amount of time, either the so-called ‘system‘ you are using is not effective or YOU are not effective. I know, that sounds harsh, but it truly is either you and/or the actual activities you are doing that is causing your success or lack thereof. That’s it. No secret to it!
Network marketing in and of itself is just a vehicle that can allow you to achieve your goals.
Don’t get too involved in the politics of network marketing or how great your company is, or the industry itself; as it will distract you from your ultimate goals. Network marketing companies are a dime a dozen, but it’s YOU that makes a success of it or not. There are many great companies, but their success is dependent on YOU.
Quit worrying about trying to prove that your companies products or comp plan is better than the other guys, and concentrate on the income producing activities that will get you where you want to go.
I know I’ll get heat for this statement, but all real truth does anyway:
Loyalty to your specific network marketing company is great, but financial loyalty to yourself and your family is much greater. I mean, you can get a commission check anywhere, and even of you don’t think this could happen; your company could shut down in a heartbeat and leave you stranded. Networkers need a loyalty to sound business principles first before getting all excited about network marketing itself or their chosen company. If you know how to market and build effectively, you can be successful in just about any company!
I love this business and I love the company I am an INDEPENDENT representative for, but this industry is simply a WAY to achieve a desired outcome. Please make sure your focus is in the right place. If you hate what you do on a day to day basis, stop! Then, take a look at your own talents, abilities, and passions and ask yourself if you are using those in the accomplishment of your goals. If you aren’t, your end results may be a fraction of what they could be.
If there is a better fit for a vehicle to help you achieve your goals with, then pursue that! Network marketing is an effective vehicle, but it’s not the only one. You need to to what you are passionate about and good at and use any number of effective vehicles available to get that done for you. If it’s in mlm, then great: Plan your work, and work your plan. If it’s not, then great: do the same with whatever vehicle you choose, but do choose a leveraged vehicle and do use your strengths.
So, to wrap it up: Why do we build a network marketing business?
Because it is an effective vehicle that can allow us to create income and changes that will lead us to our desired results. We do it not because we love network marketing itself, but because we love what can happen if we succeed in this particular vehicle and what that success will enable us to to.
The end result is the reason, but the end result can’t happen unless the desired income is achieved; and the desired income cannot be achieved unless you are working a proven plan that gets predictable results on a consistent basis.
Will your current plan get you to your desired result?
Why am I building a network marketing business?
I mean, seriously consider the whole purpose of why you are in network marketing and why you do what you do on a daily basis in your business.
Some people put way too much emphasis on finding your ‘Why’ and analyzing this concept to death.
Your ‘why’ is very important, but many times we just go to the emotional reasons of why we are in this business and forget about the logical applications the ‘why’ factor plays in to.
Let me give you an example of what I mean:
Your ‘why’ could be to retire your spouse from their current full time job so they never have to work again in corporate America.
That’s great, but that needs to be broken down into more concrete terms in order to truly help you reach that desired outcome.
In fact, many people have a big ‘why’, but their only concrete plans are to just keep doing what their upline or sponsor is doing and hope someday they will reach their goal. That kind of thought is so far from true business sense that it is almost funny.
You need a definite plan that works for you that is based on sound business principles (not excitement or hope):
For instance, you would need to put pen to paper and figure out exactly how much money you would need on an ongoing basis to be able to retire your spouse (or even yourself) from their current position. You would also need to determine what would need to happen in your network marketing organization to bring in that kind of monthly income.
To further break that down, you would need to investigate your current daily activities and results of each activity to determine a timeline of what you have done up to this point and how long it has taken you to get here, and what kind of income are you earning right this minute.
Then, you would need to calculate your past results vs. the results you need to accomplish this objective and set a realistic timeframe for a goal to be reached. After this is done, you will determine the hours you will need to put in and the actual methods you will use to reach your goal.
Then, you begin your plan and track every activity to ensure each result is what it needs to be to move your business forward in the timeline of your goals.
Now, all that may sound like a lot, but real business owners and professionals do this everyday to reach their objectives using smart business sense.
So, back to the main point of discussion here, “Why do we build a network marketing business?”
Well, instead of getting all caught up in the whole world of network marketing and what it is and what it does and everyone’s loyalty to the industry; let’s get real honest and say why we do what we do.
Most people build an MLM or network marketing business because of the money it provides or the promise of the money it can provide.
To retire from corporate America needs a certain amount of money. To put your kids through college takes a certain amount of money. To live a life of luxury or to travel the world takes a certain amount of money.
I know that helping people is a big part of the business, and it should be; but don’t make the mistake of falling into the ‘help’ trap. I mean, if our primary objective is to help people, we would be involved in a volunteer organization or charity outside of mlm right now. Helping others is so important in life, but in network marketing, if you aren’t getting consistent results yourself, how can you honestly help others in that area?
Again, YOU must lead from the front and get great results yourself before you can expect to build a team of successful networkers. Getting yourself into profit mode before you start trying to direct others will help you understand what it will take.
If you can’t get ahead yourself in a short amount of time, either the so-called ‘system‘ you are using is not effective or YOU are not effective. I know, that sounds harsh, but it truly is either you and/or the actual activities you are doing that is causing your success or lack thereof. That’s it. No secret to it!
Network marketing in and of itself is just a vehicle that can allow you to achieve your goals.
Don’t get too involved in the politics of network marketing or how great your company is, or the industry itself; as it will distract you from your ultimate goals. Network marketing companies are a dime a dozen, but it’s YOU that makes a success of it or not. There are many great companies, but their success is dependent on YOU.
Quit worrying about trying to prove that your companies products or comp plan is better than the other guys, and concentrate on the income producing activities that will get you where you want to go.
I know I’ll get heat for this statement, but all real truth does anyway:
Loyalty to your specific network marketing company is great, but financial loyalty to yourself and your family is much greater. I mean, you can get a commission check anywhere, and even of you don’t think this could happen; your company could shut down in a heartbeat and leave you stranded. Networkers need a loyalty to sound business principles first before getting all excited about network marketing itself or their chosen company. If you know how to market and build effectively, you can be successful in just about any company!
I love this business and I love the company I am an INDEPENDENT representative for, but this industry is simply a WAY to achieve a desired outcome. Please make sure your focus is in the right place. If you hate what you do on a day to day basis, stop! Then, take a look at your own talents, abilities, and passions and ask yourself if you are using those in the accomplishment of your goals. If you aren’t, your end results may be a fraction of what they could be.
If there is a better fit for a vehicle to help you achieve your goals with, then pursue that! Network marketing is an effective vehicle, but it’s not the only one. You need to to what you are passionate about and good at and use any number of effective vehicles available to get that done for you. If it’s in mlm, then great: Plan your work, and work your plan. If it’s not, then great: do the same with whatever vehicle you choose, but do choose a leveraged vehicle and do use your strengths.
So, to wrap it up: Why do we build a network marketing business?
Because it is an effective vehicle that can allow us to create income and changes that will lead us to our desired results. We do it not because we love network marketing itself, but because we love what can happen if we succeed in this particular vehicle and what that success will enable us to to.
The end result is the reason, but the end result can’t happen unless the desired income is achieved; and the desired income cannot be achieved unless you are working a proven plan that gets predictable results on a consistent basis.
Will your current plan get you to your desired result?
Here’s a proven plan that can do that for you!
Scott Rogers is a Network Marketing Consultant who Specializes in Helping Network Marketers Truly Succeed in Their Chosen Businesses by Providing Resources, Education, and Tools for Effective Business Building and Marketing.
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Tags: build mlm business, mlm business building, why network marketing
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