Many small businesses in Ottawa still do not have a website. In any case, having presence on the internet is almost mandatory as we go into the end of summer 2007. If businesses advertise the products and services they provide online there is absolutely room for a major increase in revenue, with or without a website.
So how does a business get that exposure without a website?
Well it is simple! They are called online directories or portals. These are places where people go to find in-depth content and services for surrounding areas, with searchable information on businesses and community organizations. Unfortunately people do not use the yellow pages as much as they used to, they are using the internet and Ottawa has the highest internet users per capita in the world. The right online directory/portal generates thousands of visitor’s everyday and its a great way to get instant customer referrals at a fraction of the price of the yellow pages.
The key is choosing the right directory that fits your business!
The best way to do that is to find one in your city that is highly ranked on search engines like (Google) for your product or service. For example if you live in Ottawa and did a search for Ottawa restaurants, Ottawa pubs, Ottawa dentists, Ottawa clothing stores or whatever your industry may be, a strong directory/portal should be on the first page.
Any online directory that is highly ranked on a search engines for the categories, terms or keywords you are trying to target usually generates the most visitors, which means more eyes on your business.
There are two ways to get exposure, one is having your business listed under the particular categories you fall under and/or having your business be branded across the website with a banner to the thousands of people that visit the website everyday.
Cory Zufelt is a full time expert and marketer in Ontario, Canada. To learn more you may contact him directly at cory@ottawakiosk.com visit his website at http://www.ottawakiosk.com
Tags: internet advertising, online advertising, online directory, ontario, ottawa, ottawa directory
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