Ok guys … I’m tired of seeing too many sales letters with pathetic, lousy headlines that don’t work in their favor and guess what? If your headlines don’t grab your viewers and prospects’ attention by their throat, you’re a goner. You’re done for. Get it?
Having said that, you need to understand what are the 3 most common mistakes of headlines in salesletters. So if you’re ready, let’s examine them one by one.
#1 - No Power Word