The share market witnesses its own highs and lows. There are times when the graph nearly touches the sky and at times when it dips too low. All this is a part of the lifecycle of a business. But amidst this flickering graph of ups and lows every business strives really hard to be on the top.
The role of the business leader is both large and complex. There are at least 6 functions that will be undertaken, no matter what industry, sector or type of organisation in which they operate.
1. Providing Overall Direction
Businesses need to be able to visualise where the business will be 3-5 years down the line. In theory, this process of creating the vision might appear simple. However, you need to be mindful not just of competitors but also technological changes, changes in tastes and your current standing in the market place to name a few.
2. Selecting the Right Strategies