Cartoon character toys are some of the most widely distributed toys in the world and some of the most lucrative for toy companies to produce. Toys that have cartoon characters on them or are based on specific cartoons are typically more expensive than toys without characters on them and the reason is not all about licensing agreements. Around the holidays, it is typically the cartoon character toys that every parent is looking for and they are typically the toys that sell out first. So why do kids like cartoon character toys so much? There are many reasons why kids prefer cartoon character toys over other types of toys.