The hep, the pep and the pop are like manna dew from heaven for the voracious modern Indian youth. Chauvinistic tendencies and obscurantism is narrowing the nationalistic view and lending a tunnel view to the people. More and more people are becoming parochial in their outlook and intolerant of others. The concept of modernism is eroding our values, cultures and traditions fast. Our nation is facing the so-called cultural invasion and we too are contributing towards making our culture and traditional values a thing of the past.