Highlights the dangers and opportunities of the evolving discourse of greenwash.
Copyright (c) 2008 Jackson Kern
The phenomenon of “greenwash” can be viewed from various angles. TerraChoice’s “Six Sins of Greenwashing” have become widely circulated and well known. Additionally, three variations on its definition in increasing order of severity are useful”Greenwashing is the unjustified appropriation of environmental virtue by a company … to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy” (SourceWatch Encyclopedia). However for a richer understanding of the issues at play it is necessary to consider the direction in which “greenwash” may be heading.