When you
navigation should be possible on the basis of information provided on
each page. If a page contains a number of clicks ? able regions and
several sets of buttons, the user is likely to get confused.

One way to overcome this is to design is such a way, to that the
structure is visible to the user and she can easily navigate through
the site in a few steps.

The Opening Page:

The opening page can set the tone of the whole publication and
introduce users to the site structure and methods of navigation. It’s
like the cover of a book, which then draws the user into the site.

Highlights the dangers and opportunities of the evolving discourse of greenwash.

Copyright (c) 2008 Jackson Kern

The phenomenon of “greenwash” can be viewed from various angles. TerraChoice’s “Six Sins of Greenwashing” have become widely circulated and well known. Additionally, three variations on its definition in increasing order of severity are useful”Greenwashing is the unjustified appropriation of environmental virtue by a company … to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy” (SourceWatch Encyclopedia). However for a richer understanding of the issues at play it is necessary to consider the direction in which “greenwash” may be heading.

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