It would be nice if the television and magazine commercials stopped using 30 year old women to display the results of the anti aging skin care products. The fact that the models used in these advertisements makes it almost impossible to discern whether theses products are actually beneficial, or simply work on people who do not look a day over 30 to begin with. The chronic search for the right skin care product is costly, time consuming, frustrating, and can result in a cabinet full of product and an unhappy face staring back at us in the mirror.