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Any business by essence is a
profit making entity. But in the present day business environment, it is not
just profit motives by which the organisation should function,  it needs to be socially responsible too.

For
a company, it is the money that matters the most but there are other things as
well that hold equal importance. Every business has various assets that are of
importance to the organisation. These assets could be tangible or intangible,
monetary or non- monetary forms. Amidst various assets of a company, the
reputation and goodwill of the firm also holds great importance. It is the
reputation of a company that enables it to survive in the long run. A company
that does not enjoy fair goodwill or repute in the market will cease to exist
after sometime. After all no one would like to be associated with a company
that carries a negative image in the market.

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Any business by essence is a
profit making entity. But in the present day business environment, it is not
just profit motives by which the organisation should function,  it needs to be socially responsible too.

For
a company, it is the money that matters the most but there are other things as
well that hold equal importance. Every business has various assets that are of
importance to the organisation. These assets could be tangible or intangible,
monetary or non- monetary forms. Amidst various assets of a company, the
reputation and goodwill of the firm also holds great importance. It is the
reputation of a company that enables it to survive in the long run. A company
that does not enjoy fair goodwill or repute in the market will cease to exist
after sometime. After all no one would like to be associated with a company
that carries a negative image in the market.

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I know it sounds comical, but yes it is an actual word. As published in Webster’s New Millennium Dictionary of English (v 0.9.7), a negaholic is defined as “a person who thoroughly enjoys a negative or pessimistic outlook; completely negative or pessimistic”.

When I first heard the term, I must admit, it made me laugh. But it is a brilliant word that describes people we all know who destroy vision, create turmoil within teams and attempt to recruit others into their circle of negativity. They thrive in situations rich with opportunity and work hard to uncover chances to point out their negative views. They never see opportunities. They only see worse case scenario. They turn potential into risk. They transform entrepreneurial spirit into doubt and fear. They are most commonly known as those who constantly view the glass as half empty.

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