The soaring popularity of social sites like Facebook, Squidoo, and HubPages has created a new spotlight for internet marketers who yearn for additional sources of guaranteed web site traffic. Although social sites are not new or revolutionary, they do provide an interactive base on which the savvy online business owner can seek new, targeted customers. Some marketers eschew such sites for various reasons including lack of time, resources that are dedicated elsewhere, and a perception that social sites are an unlikely source of traffic. However, some online business owners have come to regard sites like MySpace and Squidoo as an extraordinary opportunity to magnify their client base with target-rich customers in substantial numbers. In order to take advantage of these unique circumstances, web site owners should dedicate a strategy that is designed for social site traffic generation.