Many companies have established their brands and seeped their way into the public’s consciousness through a successful corporate branding campaigns. Today, for example, “Prada” is synonymous with bags while anyone who wants to buy a digital camera needs only to go to an electronics store and say “Kodak” to be shown the store’s different digital cameras.
One of the strategies companies use to try to create buzz for their products and services and establish their brand is to give away promotional products. Try attending any corporate-sponsored event and you’re bound to get gift items emblazoned with a company’s name, logo and contact details. In fact, a survey conducted by Sweeney Research in 2003 indicated that companies in the United States spend around $13 billion every year on promotional products alone.