It is pretty clear that new
products or services need more promotional support than any of the existing
ones.
It is because new offerings are unknown items and clients need to be
aware about its possible advantages and other features. That’s why most of the
business organisations launch a promotional blitzkrieg just before the launch a
product. Adverts in newspapers, radio and magazines, frequent commercials on
national network and huge billboards can be seen in all parts of the city just
before the launch of the product. But, the above mentioned promotional
advertising ways being pricey, are out of the reach of many business
organisations especially those which work under financial constraints. For such
business organisations, corporate gifts work wonders in promoting its new
products.