Word-of-mouth is a powerful publicity tool. You can create awareness of you and your business by knowing a few PR techniques. Publicity is a great way to build your brand.
All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked about on radio or television.
It is very effective when it happens ? they say publicity is seven times more effective than advertising.