For 25 years, Yellow Page consulting was my life. Prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together YP ads and even wrote a book available on amazon. Now that I am semi-retired, I’ve written over 50 articles about the Yellow Pages and what it can do for the average family-run business, the backbone of the directory media.