You want to grow your career or your business. You know that networking is the best way to connect with the people who will help you move ahead. You know you should look forward to networking events.

What you know does not help you prepare for the dread you feel as you get ready for another networking event. It’s hard just to remember the names, much less to make your pitch and identify real opportunities. You always end up feeling like you talked too much or too little.

If you’re like most people who sell, you probably have some serious resistance to making cold calls. The fear of cold calling is practically an epidemic – but not the kind that gets publicized. It’s a silent and personal struggle.

But it really doesn’t have to be this way. Your fears can be overcome when you keep in mind these 3 basic concepts to cold calling the new way.

1. Rejection doesn’t have to be a part of cold calling

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