If you know and live certain Universal Pricing Principles it will keep you from thinking wrong thoughts about setting your fees (which can lead to the wrong actions).
Would you like a piece of GOOD news about the economy?
It actually has very little to do with how much you can charge for your products or services.
Now, fear and the media (which are really one and the same thing) would have you think differently but it’s simply not true. What IS true is that once you know and live by certain Universal Pricing Principles you’ll never again succumb to thinking the wrong thoughts (which always leads to taking the wrong actions) about how to set your fees.