If you use direct marketing and sales letters you know they are the unpaid, untiring salesmen for your product. Make them effective and they will reward you. If they are ineffective you are leaving so much money on the table. Try the following tips to make the most of your salesmen-in-print.
Tip One - Analyze other people’s sales letters.
If you receive a sales letter and you are tempted to buy file it away. When you next have to write a sales letter get the file out and look for inspiration. For each retained sales letter examine the wording, the layout, the offer and how it is presented. You can even make notes on the sales letters that did not persuade you to buy. What did they do wrong? How could they be improved?