Pointarticle.com

Imagine floods of people visiting your retail store or Web site, and buying $1,000’s of dollars of product…and you didn’t have to spend a dime! The MOST powerful promotional tool on the planet–a Press Release–is available to just about every business. Yet, over 90% of businesses never submit one. Discover 5 crucial tips you need to know so you can get some PR!

Submitting a PRESS RELEASE to the media is the most powerful form of marketing and advertising on earth. Last month, I pitched two of my clients’ stories, Kathy and Patti, to a local newspaper. Their stories were featured and within one week, their sales collectively spiked over $10,000!

Share This

You’d think with all the communication going on these days that we’d be getting tired of reading more material ? but it seems in this “information era? we can’t get enough knowledge whether it’s through online sites such as the one you are currently logged into or through books and magazines. So how can we tap into this valuable resource? Learn how you can build some buzz for your business through the Power of the Press.

Share This

Could your score use improvement?

Here you are, at last! The roar of balls screaming down polished wooden lanes, the thunder of pins toppling, the delicious fragrance of the cafe and cheers heralding the triumph of a teammate… intense!

You’ve bowled enough to know that it’s a serious sport. Closing your eyes, holding your breath and hoping for the best as you hurl a house ball towards the waiting pins is not your best choice…and you know it.

But just how does that “pro” in the next lane over make his bowling ball do those awesome tricks?

Share This

Gaining publicity through the media can position your business as a highly credible enterprise and can position you as an expert in the field in which you operate. The challenge for many small business people is generating the ideas that the media will actually pick up on and be interested in running a story about. Instead of sitting in front of a computer screen staring at a half-written news release and waiting for inspiration, you should sit down in front of the News Release Idea Factory – the 6 o’clock news.

Share This