Are you comfortable with your 30-second sound byte or “elevator speech”? Does it stimulate emotions and positive responses in others? Or, does it fall flat and rate a “0″ on the interest scale? Learn about a 5-part formula you can use to create a 30-second sound byte that’ll get people saying, “Yes!”, I want to work with you!
“So, what do you do?”
Does this question make you cringe because you have to speak your 30-second introduction? Perhaps you’re uncomfortable with it because it’s just “not quite right”—and it doesn’t capture the magic of what you really do to help others. Or, maybe you’re wondering if it sounds canned, corny, and over-rehearsed. That’s a real turn-off, for you and the other person, isn’t it?