This article discusses a few political issues in the mortgage industry and covers the topics of CLTV, LP, and DU.

Every election year I have to listen to each of our Presidential Candidates run down the economy over and over again, not caring that it is their hype that is pulling it down. This year, to make matters worse, we have to hear about all the finger pointing, investigations, and blaming in the mortgage market.

Unfortunately people with very busy lives hear and read all of this and begin to think it is true. We have all heard this: “If you tell a lie often enough people will believe it is true”. There you go!

This second step in sales is about the immortal on-liner: “the offer you can not refuse.”

There are two or more views on sales. The individual view in which the professional sales representative is able to persuade the next deal. The other view is one in which corporations manage the sales process. Both sales activities have in common that the way in which this process is managed defines the success of the sales.

Large corporations that depend heavily on sales will try to select the best sales representatives. Yet this is (apparently) not enough. To be successful in sales requires a sophisticated method. And the offer you can not refuse is an important second step.

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