May 02

Starting Up Your Business- Rock Solidly!

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It can be easy to let the excitment and energy of a new business opportunity take you away from the foundation of research and planning. But keep the focus on these core requirements and you will be better able to secure financial assistance and long-term success.

Strike while the iron is hot! Well, this isn’t necessarily the right way of going about starting a business. In fact, studies show that the number of businesses that have been built on strength of enthusiasm alone and bombed is a lot bigger, compared to those that were thought out properly and entered into conservatively.

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Jan 03

Your Fsbo Marketing Program And The National Do Not Call Registry

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Many of you have asked about operating your mortgage business without violating the new National Do Not Call regulations. Specifically, can using a For Sale by Owner (FSBO) Marketing Program be in violation of this law?

Here’s my answer…”Be very careful.”

First of all, you need to review the law. You can do that at:

http://www.ftc.gov/bcp/conline/edcams/donotcall/index.html

Second, pay attention to current rulings and interpretations regarding the Do Not Call Registry so that you can keep informed and adjust your marketing if necessary.

It’s my opinion that once a FSBO advertises or posts their phone number on a sign…Loan Officers and Mortgage Brokers can call them.

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Dec 29

The Changing Face Of Arm Leads

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If you are a loan officer or mortgage broker intrigued by the $1.5 trillion market in adjustable rate mortgages (ARMs) that the Mortgage Bankers Association says are scheduled to reset this year, you might be tempted to visit (or send someone to) the county records office to look for refinance leads. You might want to browse the Internet, instead.

The problem with public records is that they provide only basic property and loan information. Contact information is years out of date and often invalid. Worst of all, there is no way of knowing if the phone numbers are on the National Do Not Call Registry.

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