The first name which comes to everyone while talking about PPC Program is Google adsense. It is by far is the most popular contextual advertising program used by publishers worldwide. It has variety of revenue generating programs starting from Pay per click ads, adsense for search, referrals for Firefox with Google toolbar, Picassa, Google Pack. But does everyone earn a lot from it? Many think that just copying and pasting the adsense code will fetch a huge amount of money, but that’s a mistake. There are some effective tips to increase Google Adsense CTR.
When you advertise using their AdWords pay per click program Google offers the advertiser two broad options. The options are to either advertise in search results or to advertise in website content.
Most advertisers with Google choose both options. If you choose Advertising in search, then this means that results are displayed in Google under searches, and in its distributors search results as well.
Google content on the other hand means applies means advertising on those websites who choose to display Adsense ads on their websites. As adsense rapidly expands, it is now viewable on millions of web pages all over the internet. Despite the popularity of Adsense and content many advertisers still stick with advertising in search results.