For 25 years, Yellow Page consulting was my life. Prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together YP ads and even wrote a book available on amazon. Now that I am semi-retired, I’ve written over 50 articles about the Yellow Pages and what it can do for the average family-run business, the backbone of the directory media.
Cold Calling is simply just a waste of time.
The sad reality is that salespeople in all industries still have this method of prospecting and selling forced upon them by there managers, or there up line, or whom ever they have to answer to on a daily basis.
Feb 27
Adopt An Ebay Powerseller -teach Ebay Powersellers Strategies To Enhance Their Business Models
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PowerSellers are some of the most well-respected and busiest eBayers. By definition they sell a lot, that’s what makes them PowerSellers. Consistent volume sales, positive feedback, and eBay policy compliance are what qualifies an eBayer for PowerSeller status.
But just because a seller sells a lot and follows the rules does not a successful entrepreneur make. For instance consider a PowerSeller who sells clothing:
- She would have to sell plenty of blouses to reach even $1000 in sales per month for three consecutive months (a requirement to become a PowerSeller).
A business company can provide content to the newspaper or magazine free of charge and get its contact information printed with the article. This paper-print form of article marketing enables firms to obtain press space.
Even more beneficial form providing publishers with free content and advertisers with free advertising is online article marketing. Article marketing campaigns serve to promote business sites. Free distribution of well-written interesting and informative articles with “bio boxes” and “by-lines” incorporating references and contact information can seriously contribute to enhancing the business credibility and gaining targeted customers.
What is your inner critic really trying to teach you? Yes, most of the time, your inner critic offers up negative, fear-based comments. But, if you build a relationship with your inner critic – find out what it’s really trying to tell you, you can learn a lot from it.
The first thing to do is to identify when you’re inner critic is talking to you. And you know this, because your inner critic usually tells you things that reinforce your fears.
Feb 12
Email Promotion And Internet Marketing Automation - The Autoresponder
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Managing your own email list can be a monumental task, especially if you have a growing Internet business and you are constantly looking for ways to reach you customers.
Any business, online or off, will be rated on its ability follow up with its customers, and if you don’t establish a reputation for following up, you are going to have customers unsubscribing from your email lists in droves.
Is there any way to ensure that you can follow up with your customers on a regular basis, without having to drop everything else that’s involved in running your Internet business?
So you’ve got a few boxes full of promotional umbrellas…but when should you hand them out? When it’s raining of course! Ok, I’m joking, but all kidding aside, if you don’t know when to hand out your promotional umbrellas, they might just sit in your closet collecting dust, and that’s a waste of money. Consider handing out promotional umbrellas at the following time and places:
- Local Fairs: Almost all towns have fairs or carnivals to support their fire departments, police forces, EMTs, or other services. Sign up for a booth and take your umbrellas along to give away. You can even get into the fair spirit by creating a carnival-like display, having a drawing, or using a spinning wheel to give away prizes.
- Conventions: Like you’ll find at fairs, people love give-a-ways, so you’ll have success at conventions as well if you give away your promotional umbrellas. Something else to keep in mind is that you don’t have to only go to conventions for people specifically looking for your product (for example, if you do custom auto detailing, you don’t have to just do to auto shows). You can also take your business to shows where customers may overlap. For example, the automobile detailer might with to go to a business and technology convention. Talk about how you can customize vehicles with company names, and you’ll find lots of customers in your midst.
- New Employees: Don’t forget to save a few customized promotional printed umbrellas to give to new employees as gifts. They’ll appreciate this small effort, and you may find that they carry them often, meaning lots of advertising for your business.
- Parades: You may not want to throw promotional umbrellas from your float along with the candy, but if you do want to distribute them, have one of your employees walk alongside the float and hand them out. People will be happy to get a promotional product that’s large and useful. (And sugar-free!)
- Career Fairs: If you’re attending a career fair to recruit new employees, taking some promotional products, including your promotional umbrellas, can help potential employees remember your company name. This is a good thing—after all, the more applications you get, the better chance that the employee who is aright fit for you and your company will apply.
- Current Clients: You can give out promotional umbrellas with new accounts or large orders, but don’t forget the clients that already keep your business running. Consider giving promotional umbrellas to anyone who had give you a lot of business now or in the past. This will show that you care and confirm to them that they made the right choice and should continue using your company.
In short, give away your promotional products whenever you can! Keep in mind that you may wish to have two versions of your promotional umbrellas, with the more expensive version given to employees and clients and the less expensive to potential customers. However you give them, simply make sure that your name gets out there for the public to see and hear, and you should find that your business is boosted.
Jan 15
Choosing The Most Effective Promotional Tool For Your Initial Campaign
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When choosing the most effective promotional tool for your initial campaign, it is not just selecting what can give you the most sales. It is also choosing what is best suited for you. Whether you choose to use promotional materials such as flyers, postcards, printed catalogs, brochures, posters, or even your business cards, the success of your marketing tool depends on how well they’re able to represent your business to your target audience.
So before you consider what would be the best option for your business, understand first the main elements that make up one marketing campaign. Knowing the strengths and limitations of each would help you formulate the most effective promotional tool for your initial campaign.
When starting out in internet marketing you are pulled in so many different directions you don’t know whether your coming or going, you just wish somebody would sit you down and explain the Internet Marketing facts of life to you. Well I don’t have time for that in this article but I will give you 5 tips I wish somebody would have forced down my throat when starting out.
1. You don’t need to be on every internet marketers email list.
Dec 14
How A 105 Year Old Poem Can Make Your Presentations More Persuasive
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Despite years of practical experience and many expensive courses, I’ve realized the best marketing tip I ever got was in my High School English class.
This tip provided the basis of a simple and scientifically-proven system for quickly and easily creating persuasive marketing material and convincing business presentations.
It was framed in the following words penned over 100 years ago by poet and writer Rudyard Kipling (perhaps better known for creating ‘The Jungle Book’).
“I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.”