The press and media love an expert. It provides them with a valued opinion on a story and also helps them to move the story on. Making yourself an expert in the eyes of the press and media is hugely valuable. It gives you exposure to many people and used wisely will help to support your business. So, what can you do to make yourself an expert?
Does the media really over due the coverage the give to black athletes who have trouble with the law or their private lives? Does the media over due the coverage they give to black athletes in sports? Why does the media not give both sides of these athletes and all athletes? Covering a story about high profile athletes in some kind of trouble media outlets should give not always just the bad side of this story. What have these athletes done to help their sport? What do these athletes do in their community to help children that look up to black athletes today?
Global warming feels like a monster without a head. A monster with a life of its own. A monster so big that it can never be grasped in its totality. My Cartesian mind does not like it. It wants a clearly defined problem with some definite answers. Instead, it finds opinions, arguments, and a myriad of answers to even the simplest questions. There are literally hundreds of environmental organizations, each with their own version of the “Inconvenient Truth”. In the blogosphere, I found more than four thousand blogs under the environmental blogs category. There are the heroes like No Impact Man, the business bloggers looking to clean tech as the next gold rush, the scientists spilling out their truths, the green mommies exchanging their latest green tips, the political activists lobbying for their favorite candidate . . . the list is endless. And then there are all the folks in the middle, the Green Wannabes like me, trying to make sense of that cacophony.