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Are you comfortable with your 30-second sound byte or “elevator speech”? Does it stimulate emotions and positive responses in others? Or, does it fall flat and rate a “0″ on the interest scale? Learn about a 5-part formula you can use to create a 30-second sound byte that’ll get people saying, “Yes!”, I want to work with you!

“So, what do you do?”

Does this question make you cringe because you have to speak your 30-second introduction? Perhaps you’re uncomfortable with it because it’s just “not quite right”—and it doesn’t capture the magic of what you really do to help others. Or, maybe you’re wondering if it sounds canned, corny, and over-rehearsed. That’s a real turn-off, for you and the other person, isn’t it?

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Many of you have asked about operating your mortgage business without violating the new National Do Not Call regulations. Specifically, can using a For Sale by Owner (FSBO) Marketing Program be in violation of this law?

Here’s my answer…”Be very careful.”

First of all, you need to review the law. You can do that at:

http://www.ftc.gov/bcp/conline/edcams/donotcall/index.html

Second, pay attention to current rulings and interpretations regarding the Do Not Call Registry so that you can keep informed and adjust your marketing if necessary.

It’s my opinion that once a FSBO advertises or posts their phone number on a sign…Loan Officers and Mortgage Brokers can call them.

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If you are a loan officer or mortgage broker intrigued by the $1.5 trillion market in adjustable rate mortgages (ARMs) that the Mortgage Bankers Association says are scheduled to reset this year, you might be tempted to visit (or send someone to) the county records office to look for refinance leads. You might want to browse the Internet, instead.

The problem with public records is that they provide only basic property and loan information. Contact information is years out of date and often invalid. Worst of all, there is no way of knowing if the phone numbers are on the National Do Not Call Registry.

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