The emergence of Motorolas new model branding using four letter words was first seen 4 years ago with the release of the super slim RAZR ‘razer’ range. These phone were the slimmest available on the market and such was their appeal that Motorola decided to expand the range by offering different coloured variants including Black, Blue, Pink, Red, Lilac, Silver, Purple and Gold.
The RAZR edition mobile phone range went on to be the best selling model in the UK for 2004 whilst at the same time Motorola were busy rebranding their image with a new slogan, Hello Moto, which they now use in all advertising campaigns the world over.