Niche affiliate marketing isn’t as complicated as everyone makes it out to be. In the first place, a “niche” is simply a market that you wish to enter. This could be fishing, golf, football, etc. A sub-niche would be as follows, bass fishing, golf swing trainer, NFL football, etc. Do you see how that works? This is where a lot of people get confused about doing market research. They confuse a niche with a sub-niche.
Now, a niche is the same thing as a market, right? A niche market. Are you with me? So when you’re doing keyword research to determine how many people are searching within a market, you should be looking at the entire market, not just the sub-niche.