in their next marketing campaign should look into the added benefits of branding. Personalising promotional bags will make them stand out from the crowd, which is fundamental if the promotion’s objective is to raise brand awareness.
In many ways, the choice of branding is just as important as the choice of bag. All promotional bags provide excellent overprinting opportunities with several low cost branding options available.
Screen printing offers the best value for adding a one- or two-colour logo to promotional bags, whereas transfer print is slightly more expensive but ideal for logos needing a four-colour print process. The low cost option in relation to perceived value is embroidering, which can accommodate six colours in any design.