Promotional products have long been recognised as an essential and effective part of the marketing mix, The key ingredient in integrated marketing campaigns.
There are many examples, here are just a few: advertising and direct mail campaigns tend to receive improved response rates when they are supported by promotional products; the giving of promotional products encourages customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals; internal awards and incentive programs motivate employees and improve performance; and giving away promotional products drives traffic to exhibitors’ booths at trade or consumer shows.