These days, whether you have predominantly an offline or online business, it makes good sense to use both online and offline promotional strategies. Combining online and offline activities will enable you reach more people; some of them whom you would never have reached online, and vice-versa. Find out about a simple promotional tool you can use to make your income soar!

The “Pie in the Sky” Marketing Tool and method consists of using a combination of four active and four passive marketing techniques to create a very powerful, yet easy-to-implement promotional campaign system.

The press and media love an expert. It provides them with a valued opinion on a story and also helps them to move the story on. Making yourself an expert in the eyes of the press and media is hugely valuable. It gives you exposure to many people and used wisely will help to support your business. So, what can you do to make yourself an expert?

Step 1: Identify Your Objectives for the Podcast

• What should the podcast accomplish for your business/organization? What is the call to action for this podcast? What are you trying to persuade your podcast audience to believe or do?

• Are you informing or entertaining your audience? Or (recommended) both?

• How will the podcast benefit your business/organization? Is the investment of time and money practical?

Step 2: Describe Our Target Audience

• Who is your target audience? Describe their age(s), gender(s), occupation, location, buying behavior, preferences & podcast experience level?

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