Apr 20

Ethical vs. Deceptive Marketing

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Simple advice on how to differentiate between ethical vs. deceptive marketing and hopefully avoid a scam.

In the Online Marketing business it’s all about getting your reader to either opt-in or buy. In an effort to get the reader to click through and take action, it is very important that the marketer use powerful and convincing words. It is not uncommon to see words like “unbelievable” and “phenomenal” or something along those lines in really great sales letters. After all, well written sales copy is what converts the reader into a customer.

This is a preview of Ethical vs. Deceptive Marketing. Read the full post (534 words, estimated 2:08 mins reading time)

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Mar 12

7 Insider Secrets For Writing Sales Letters That Actually Sell Something

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If you use direct marketing and sales letters you know they are the unpaid, untiring salesmen for your product. Make them effective and they will reward you. If they are ineffective you are leaving so much money on the table. Try the following tips to make the most of your salesmen-in-print.

Tip One - Analyze other people’s sales letters.

If you receive a sales letter and you are tempted to buy file it away. When you next have to write a sales letter get the file out and look for inspiration. For each retained sales letter examine the wording, the layout, the offer and how it is presented. You can even make notes on the sales letters that did not persuade you to buy. What did they do wrong? How could they be improved?

This is a preview of 7 Insider Secrets For Writing Sales Letters That Actually Sell Something. Read the full post (631 words, estimated 2:31 mins reading time)

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