A week or so ago we got a call from one of our customers who wanted to know if we did ‘email capture’. We explained that his website visitors can sign up for a newsletter, request information or enroll for an event and when they did that they supplied their email address.
No, that’s not what he was looking for, he said. He had heard about some software that could be put on a web page that would spy on visitors and capture their email address. This is a form of spyware. And no, we don’t offer anything like this. But it raises some important questions about email and why you need to be completely permission based with your email marketing.