Last week I received a phone call from a client that hired a freelance designer and after a year of going back and forth with the freelance designer, their website was still not completed. Needless to say, they were extremely upset and rightfully so. Freelance designers can be a great cost effective alternative to an established design company, however, it is more likely than not to go sour.

Why hiring a freelancer is a bigger risk
So many creative freelance designers work out of their homes and only dedicate part time hours to their clients. Most have no idea on how to do anything other than design. For example, Web design is not solely about design. It is an elaborate combination of concept, design, strategy, marketing, and follow through.

There are some things that every website needs. A content area is critical, displaying your text, videos, products, or other primary information. You need a section for your major links, of course, and if they are not drop-down lists or dynamic menus, you’ll also want a position for the minor links of that section of your site. And don’t forget your text links; the search engines like those. You probably want a banner, or a logo, or maybe both. Some sites will also need a section for advertisements, affiliate links, or shopping cart checkout buttons.

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